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Mark Zuckerberg’s goal for 2018: ‘fixing’ Facebook

Zuckerberg: 'We have a responsibility to do more'

For 2018, nevertheless, Zuckerberg is actually difficult himself to do higher at his day job.

Zuckerberg mentioned Thursday his private problem for 2018 is working to forestall Facebook from being misused in ways in which probably do hurt to its billions of customers and to society at giant.

“The world feels anxious and divided, and Facebook has a lot of work to do — whether it’s protecting our community from abuse and hate, defending against interference by nation states, or making sure that time spent on Facebook is time well spent,” Zuckerberg wrote in a Facebook post Thursday. “My personal challenge for 2018 is to focus on fixing these important issues.”

Zuckerberg continued: “We won’t prevent all mistakes or abuse, but we currently make too many errors enforcing our policies and preventing misuse of our tools. If we’re successful this year then we’ll end 2018 on a much better trajectory.”

The admission of Facebook’s shortcomings in defending its platform, and Zuckerberg’s goal to double down on addressing them, comes after a bruising yr for the corporate.

Related: Silicon Valley’s ‘gut-wrenching’ year confronting its dark side

Facebook, together with Twitter (TWTR) and Google (GOOGL), has come below hearth because the 2016 presidential election for its position in spreading fake news, enabling polarizing filter bubbles, and never catching Russian propaganda campaigns.

Late final yr, executives from Facebook (FB), Twitter (TWTR) and Google (GOOG) had been grilled by Congress over their position within the 2016 election. Some in Congress raised alarms in regards to the immense energy of those platforms and their seeming lack of ability to police themselves.

There have additionally been troubling headlines for Facebook from overseas. Facebook has been described as enabling ethnic cleansing in Myanmar. And Facebook’s WhatsApp was cited as a cause of beatings in India after a faux information story went viral on the messaging service.

mark zuckerberg berlin town hall
Mark Zuckerberg speaks throughout a city corridor Q&A in Berlin (Feb. 2016).

After years of sustaining an unwavering optimism in regards to the social community, Zuckerberg and other Facebook insiders have been pressured to confront the darkish facet of what they constructed.

In one remarkably candid submit for Yom Kippur final yr, Zuckerberg apologized for “the ways my work was used to divide people rather than bring us together.”

Acknowledging an issue is one factor, discovering an answer is one other.

In the submit Thursday, Zuckerberg admitted Facebook’s issues contact on “questions of history, civics, political philosophy, media, government, and of course technology.”

“I’m looking forward to bringing groups of experts together to discuss and help work through these topics,” he mentioned.

The New Year’s problem is simply the newest instance of a shift in Zuckerberg’s public posture about Facebook. In the primary days after the 2016 election, Zuckerberg dismissed as “crazy” the concept faux information on the social community influenced the end result.

Yet, Facebook spent a lot of 2017 attempting to deal with precisely that concern. The firm waged a global fight against fake news by cracking down on tens of 1000’s of fraudulent accounts, partnering with truth checkers and operating full-page advertisements in newspapers with tricks to spot fabricated tales.

Zuckerberg additionally made it his private problem for 2017 to interrupt out of the Silicon Valley bubble and meet with people in every state. The transfer fueled hypothesis Zuckerberg wanted to run for president, however some within the tech trade as an alternative noticed it as an try to assess the unintended penalties of his firm.

“Zuck isn’t running for President,” Nathan Hubbard, a former Twitter government, tweeted final June. “He’s attempting to know the position the product he created performed in getting this one elected.

CNNMoney (New York) First revealed January four, 2018: 1:00 PM ET

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